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Your Homeownership Journey Begins Here

Prime Choice Funding, Inc., based in California, has been a trusted provider of home loan services since 2007. With a proven track record, we serve homeowners nationwide, offering a wide variety of mortgage solutions tailored to individual needs. Our team of experienced Loan Officers and Operations professionals is committed to helping homeowners find the right loan options to achieve their homeownership goals. At Prime Choice Funding, our mission is to deliver exceptional service and assist clients in reaching their financial objectives with confidence.

About PrimeChoice Funding

Welcome to PrimeChoice Funding — where your dreams of homeownership, real estate investing, and financial freedom become reality.

Since 2007, PrimeChoice Funding has been a trusted national mortgage broker, helping homeowners secure financing that fits their needs. With over $10 billion in mortgages funded, our experience and commitment to finding tailored solutions for our clients makes us stand out.

Our Mission

At PrimeChoice Funding, our mission is simple yet bold: to make the mortgage and home financing process transparent, accessible, and tailored. We believe that every borrower—whether first-time homeowner, seasoned investor, or someone with non-traditional income—deserves a partner who listens, guides, and delivers.

Our Vision

We envision a world where homeownership is attainable for more people, regardless of their income type, credit history, or financial background. We constantly push ourselves to innovate, educate, and break down barriers so that every client can step confidently into homeownership or investment property success.

Who We Are

We are more than just a mortgage lender. We are your advocate, strategist, and ally on the path to financial strength.
Our team is made up of experienced loan officers, underwriters, and support staff who take pride in:

Crafting personalized lending solutions, not one-size-fits-all packages

Helping clients with diverse financial profiles, including self-employed individuals and investors

Offering creative, non-QM and alternative options when standard routes fall short

Delivering responsive, clear communication every step of the way

We know the world of mortgages can be confusing and intimidating — that’s why we strive to simplify it, educate you, and empower you.

Why Clients Choose Us

Wide Range of Financing Options

Conventional, FHA, VA, Jumbo, HELOC, DSCR, and more — we work across the spectrum to find the right fit for your needs.

Flexible Underwriting & Non-QM Expertise

We specialize in helping credit-challenged borrowers or those with irregular income sources succeed in qualifying.

Transparent
Rates & Fees

No hidden costs, no surprises. We pride ourselves on clarity and full disclosure from the start.

Dedicated Service & Guidance

You’ll always have a real person on your team — to answer your questions, explain your options, and walk beside you.

Our Promise

When you choose PrimeChoice Funding, you gain more than a lender — you gain a partner who:

  • Puts your best interests first
  • Works to maximize your approval odds
  • Communicates clearly and consistently
  • Upholds integrity, empathy, and transparency

Your HOME EQUITY EXPERTS

Since 2007, we have been helping homeowners use their home’s equity to change their lives for the better.

Speak with a Senior Loan Officer right now

  • 17852 E 17th St, Suite 107 Tustin, CA 92780

Legal

This website provides information only and does not guarantee credit or loan approval. Dates and information are subject to change without notice. All loan products are subject to credit approval.

Prime Choice Funding, Inc. is not affiliated with or acting on behalf of or at the direction of FHA, VA or the Federal Government.

* By submitting the form above, you grant Prime Choice permission to contact you via phone, email, text, and other means. If you have any questions or concerns, please call 877-787-7463 or send an email to info@primechoicefunding.com. Privacy Policy | Terms of Use | SMS Terms | Licensing | Prime Choice Funding, Inc. | 17852 E 17th St, Suite 107, Tustin, CA 92780 | NMLS ID: 117375, NMLS Consumer Access | Equal Housing Lender | Arizona Mortgage Banker License #940991 | Texas State Compliance.

This is not a commitment to make a loan. All approvals are subject to creditworthiness, underwriting guidelines, satisfactory title and appraisal on your home. Minimum and maximum loan amounts do apply. The final decision is subject to the lender’s approval and may be based on additional information or documentation that is required during the underwriting process. Not all applicants will qualify. Prime Choice Funding, Inc. is not affiliated with or acting on behalf of or at the direction of FHA, VA or the Federal Government.

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 – All Rights Reserved – Prime Choice Funding, Inc. NMLS # 117375