Your Homeownership Journey Begins Here

Prime Choice Funding, Inc., based in California, has been a trusted provider of home loan services since 2007. With a proven track record, we serve homeowners nationwide, offering a wide variety of mortgage solutions tailored to individual needs. Our team of experienced Loan Officers and Operations professionals is committed to helping homeowners find the right loan options to achieve their homeownership goals. At Prime Choice Funding, our mission is to deliver exceptional service and assist clients in reaching their financial objectives with confidence.

About PrimeChoice Funding

Welcome to PrimeChoice Funding — where your dreams of homeownership, real estate investing, and financial freedom become reality.

Since 2007, PrimeChoice Funding has been a trusted national mortgage broker, helping homeowners secure financing that fits their needs. With over $10 billion in mortgages funded, our experience and commitment to finding tailored solutions for our clients makes us stand out.

Our Mission

At PrimeChoice Funding, our mission is simple yet bold: to make the mortgage and home financing process transparent, accessible, and tailored. We believe that every borrower—whether first-time homeowner, seasoned investor, or someone with non-traditional income—deserves a partner who listens, guides, and delivers.

Our Vision

We envision a world where homeownership is attainable for more people, regardless of their income type, credit history, or financial background. We constantly push ourselves to innovate, educate, and break down barriers so that every client can step confidently into homeownership or investment property success.

Why Work with Prime Choice Funding?

Since 2007, Prime Choice Funding has been a trusted national mortgage broker, helping homeowners secure financing that fits their needs. With over $10 billion in mortgages funded, our experience and commitment to finding tailored solutions for our clients makes us stand out.

How Can We Help You?

Nationwide Network, Competitive Terms: We shop your loan across a vast network of wholesale lenders to secure competitive terms tailored to your needs.

Advanced Technology: Our cutting-edge software finds loan options that are personalized just for you.

*$1,000 Loan Offer Guarantee: We’re confident in delivering a great deal, backed by a $1,000 guarantee if we can’t.

In-House Processing: From application to closing, our dedicated in-house team ensures a smooth, efficient process.

No Charge to Apply: Explore your options with zero upfront costs—applying is free.

Soft Credit Checks Available: Avoid hard credit checks during the initial stages of your loan inquiry.

No-Cost Savings Analysis: Get a free, no-obligation savings analysis to see how much you can save on your mortgage.

Flexible Loan Options: We offer alternative and no-income documentation loans, ideal for self-employed or non-traditional borrowers.

Credit Solutions: We specialize in helping credit-challenged borrowers find mortgage solutions.

Solar Energy Savings: Save on your electric bill with no-money-down solar energy solutions.

Who We Are

We are more than just a mortgage lender. We are your advocate, strategist, and ally on the path to financial strength.

Our team is made up of experienced loan officers, underwriters, and support staff who take pride in:

Crafting personalized lending solutions, not one-size-fits-all packages

Helping clients with diverse financial profiles, including self-employed individuals and investors

Offering creative, non-QM and alternative options when standard routes fall short

Delivering responsive, clear communication every step of the way

We know the world of mortgages can be confusing and intimidating — that’s why we strive to simplify it, educate you, and empower you.

Why Clients Choose Us

Wide Range of Financing Options

Conventional, FHA, VA, Jumbo, HELOC, DSCR, and more — we work across the spectrum to find the right fit for your needs.

Flexible Underwriting & Non-QM Expertise

We specialize in helping credit-challenged borrowers or those with irregular income sources succeed in qualifying.

Transparent
Rates & Fees

No hidden costs, no surprises. We pride ourselves on clarity and full disclosure from the start.

Dedicated Service & Guidance

You’ll always have a real person on your team — to answer your questions, explain your options, and walk beside you.

Our Promise

When you choose PrimeChoice Funding, you gain more than a lender — you gain a partner who:

Puts your best interests first
Works to maximize your approval odds
Communicates clearly and consistently
Upholds integrity, empathy, and transparency

Real Options. Real Support.

Since 2007, we’ve helped homeowners purchase, refinance, tap equity, and plan for what’s next—with clear options and honest guidance.